How to Choose a Listing Agent
With so many listing agents out there, it can be difficult to determine which one is right for you. By interviewing various listing agents in your area, you can find out who will go the extra mile with the sale of your home and who won’t. Here is a list of questions you should consider asking any listing agent you interview:
How much can you sell my home for?
If you’ve found that two listing agents state they can sell your home for $400,000 and a third one states $500,000, the third one is likely exaggerating in order to attract you. Opt for a listing agent who is realistic about sales price.
How much real estate did you sell last year?
Previous performance often indicates future results. That’s why, you should find out how much real estate each listing agent you interview sold last year. Refrain from hiring anyone who was not successful in the past.
What are your marketing strategies?
You’ll find that some listing agents put a great deal of time and energy into marketing homes while others make no or minimal effort to do so. By asking listing agents how they will market your home, you’ll get a better feel for how many eyes may get in front of it.
How do you track online listing activity?
Since your home will likely receive three times more traffic the first week it’s listed, you should select an agent that can track online activity and give you an update on the performance of your home. You could then use this information to alter your listing if necessary.
What is your method for following up with open house attendees?
Many listing agents arrange open houses to market homes. Ask the listing agents you interview whether they have a specific method for following up with open house attendees. They should be able to keep track of serious open house leads and collect valuable feedback about your home.
Do you have a specialty?
While some listing agents focus on starter homes and condos, others sell luxury homes. Try to figure out the specialty of each listing agent you interview so that you know whether their experience is valuable for your particular situation.
Do you consider yourself readily available?
If your listing agent is only available on certain days of the week because of another job or commitment, your home may not sell in a timely fashion. Ask listing agents about their availability and avoid hiring anyone who seems overly busy and won’t be able to be there for you when you need them.
What is your commission rate?
In most cases, the commission rate will be about 6% and split with the buyer’s agent. You may come across listing agents that offer to negotiate their commission. While it may be tempting to choose them, keep in mind you’re paying for a professional service and you should choose someone based on their experience and quality of work rather than their reduced commission rate.
Asking these questions to multiple listing agents will help you get the greatest possible return on your investment and locate the most qualified buyer.