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The Worst Day of the Year to Buy a Home Is Coming Up

Winter never seems like an ideal time if you’re shopping for homes, even in sunny Southern California. Most of the US is experiencing heavy snow storms and icy roads while we usually get just a little rain due to the drought. But it’s hard not to notice the rain is coming down hard on us this winter and the snow too, to the relief of our reservoirs but not for our real estate.

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Interest Rates Means Shifts for Real Estate

Since the election of Donald Trump, the economy has taken a turn in new directions. First, stocks have been soaring while bond prices have mostly plunged. This has led to a sharp increase of interest rates including mortgage rates. There does not seem to be one under laying reason why the rates are going up, but multiple factors to consider.

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A Buyer’s Holiday Real Estate Market

The real estate market during the holidays can be a time of great opportunity for a buyer looking for a good deal if you know where to look. During the holidays, a lot of buyers take the time off to travel and be with family, creating less competition for desirable homes for sale. If you are a first time home buyer or looking to enter the market in your area, this is a great time to get in with less competition outbidding you. A lot of first time buyers take the holiday time off, where more experienced and serious homebuyers keep on the search.

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Top of Mind is a Top Producer

What’s the most annoying thing about being a Real Estate Agent? When you see your friend or family member just bought or sold their house with another agent! Sounds unlikely, but it’s a real issue. The issue is not that you’re not a good agent; it just takes a lot of consistent and creative work to keep top of mind to potential clients. And when we say all the time, we mean every single day. So what’s the trick to remind everyone you’re a full time agent who’s out there ready to serve? There are many solutions but in this age social media is the front-runner.

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A Guide to Lead Follow Up

The most important aspect of being a successful Real Estate Agent is lead generation, but quality lead generation is the true key into becoming a top producer. Quality leads are not only hard to find and determine, but hard to keep without diligent follow up and service. Don’t waste your time on low-probability prospects, start by at least determining who doesn’t need your services, so you can focus on those who do. And with all the advancements in technology, there are countless ways to find your personal style with your clients.

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Staging Your Home for Fall

Home staging tips change with the seasons but it can be hard not to cross the line between tasteful and gaudy, especially with the holidays coming up.  It’s tempting to overdo it with the excitement that autumn changes bring, like the changing leaves and holiday décor lining the shelves.  Here are some seasonal tips for home staging we gathered from the experts at HGTV to help make sure you don’t overdo it.

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