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Making Content “Wow-worthy” With Storytelling

As we’re sure you’ve heard, “Content is King”, has become the new catch-phrase for the marketing industry. Google search has updated its algorithm to search content over tags and people are becoming more interested in the conversation than the bullet points. Yes, this may be true but it has led to a large influx of “blah, blah, blah” branding. Our point is… if you want your content to stand out, you need to tell a story. And your content is your business – selling real estate!

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Keep Old Clients Coming Back for More

 

Client retention is the name of the game when it comes to real estate. Word-of-mouth referrals can be the bread and butter of your company’s marketability. At the National Association of Realtor’s convention in San Francisco, UK’s Property Academy managing director, Peter Knight, provided three strategies for keeping past real estate clients coming back for repeat business.

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Online Search Home Buying Advice

When buying a new home, where is the first place you look? The internet. The only problem is that the internet has hundreds, thousands, millions of links to information that will make your online home buying search a little more difficult than expected. We want to help ease the pain of searching for your new home with seven tips to guide your online search.

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Beachfront Living

Soon the heat will die off and winter will be on its way. While most Americans are about to brace themselves for the cold weather, Southern California beaches will continue to satisfy winter-sun seekers. And for those who dream of owning a piece of paradise, beach towns also offer major upsides when it comes to real estate investments.

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45TH ANNUAL MALIBU ARTS FESTIVAL

The Malibu Arts Festival promises to offer something for everyone.  45 years of incredible high-end art, 45 years of beauty, 45 years of a wonderful event – known world wide!  Produced by the Malibu Chamber of Commerce, the two-day weekend event will take place July 30-31, from 10 am to 6 pm, in front of the Malibu Civic Center.  The Optimist Club of Malibu will be serving a pancake breakfast at the site starting at 8 am.

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Considered “one of the most beautiful outdoor art festivals in the nation,” the Malibu Arts Festival features over 200 award-winning painters, sculptors, photographers, jewelers, and other unique artisans.  The Festival is divided into unique Villages of Art:

The Villages

  • Fine Art including Paintings, Photography, Sculpture and Alternative Artwork. Stroll the aisles, meet hundreds of artists, and pick up something for your home or office. Open your eyes to the Wide World of Art and where it’s heading in the future. The right piece of artwork can transform any room and make you smile everyday!
  • Fashion and Jewelry featuring many local up and coming Los Angeles/Malibu clothing and jewelry designers. Shop the latest cutting edge styles and grab some lunch from one of the food trucks while watching the live daily 8-hour fashion show on the 100ft catwalk, and maybe even go home with a henna tattoo.
  • Arts in Education featuring top-rated art schools, art programs and budding student artists. Pick up some information for the budding artist in your household, chat with teachers, and watch each schools top students creating masterpieces before your eyes. Local Malibu students featured throughout. Purchase some student art that might just be worth millions someday!
  • Music & Theatrical Arts highlighting bands, DJ’s, music students and local theatre groups. Picnic on the grass or hang out in the wine and biergarten, while listening to great bands and dj’s, and check the schedule for 3 daily theatre performances by local students and seasoned actors from the area!
  • Crafts Corner hand-crafted items of all kinds, offered by some of the most creative talents in the country. Watch as some of the crafters create before your eyes, pick up some gifts for birthdays, graduations or just something for yourself…you deserve it!!
  • Kids Village featuring fun for all ages, it’s a family affair. Bring the entire family for cookie decorating, face painting, chalk art, petting zoo and more…Visit with vendors offering all types of items for your little ones.

The Malibu Arts Festival also includes an entertainment stage where original musicians perform each day, a children’s workshop where kids work with artists to create their own art, and a food truck terrace featuring exciting menu items with incredible cuisine.

What you need to know:

  • July 30-31, 2016, 10a-6p each day
  • Located at 23555 Civic Center Way between Cross Creek and Webb Way off PCH
  • There is limited free parking and a $10 lot located adjacent to the festival
  • Need to stay overnight? Call our friends at the Four Seasons Westlake or the Anza Hotel in Calabasas for special room discounted pricing.

New to the Malibu Arts Festival?  Applications for artists that would like to participate in the Malibu Arts Festival should visit:  https://www.zapplication.org/event-info.php?ID=4828  . The Malibu Arts Festival is a juried event.

Returning to the Malibu Arts Festival?  Are you a Malibu Chamber Member & interested in participating? Please read this welcome letter from our Festival Chairwoman.  Interessted in Sponsoring the Malibu Arts Festival?  Simply email info@malibu.org and we will send you all the details you need to know.  Watch us on Facebook and Twitter for more postings and updates.

Saturday, July 30, 2016 – 10:00am to Sunday, July 31, 2016 – 6:00pm

Event Address:

It's Different Here!

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